Effective Email Marketing Campaigns by Len Hutton – ArticleCity.com

by: Len Hutton

Are you interested in using email marketing to enhance the

traffic and sales of your website? It can be a confusing process

if you don’t know where to start. You will need to establish

your goals before you send the first email. What are you hoping

to accomplish? Make sure these goals are clear and realistic.

This will help you measure the success of the email marketing

campaign. This is a great way to learn what works and what

doesn’t for future email marketing campaigns. While your

particular goals will vary, some common ones include increasing

sales, getting more traffic to the website; improve awareness of

about your company and what products or services you offer, and

building a solid relationship with your customers.

As you start measuring the success of your email marketing

campaign, make sure you are comparing the data only against your

own information not that of the industry. For example did your

sales increase by 10% and traffic to your site increase by 25%

after your email marketing campaign rather than discovering the

rate that sales and traffic increased for the entire industry

you are in.

Don’t be discouraged if your first email marketing campaign

doesn’t do as well as you hoped, especially if you are a new

business. It takes time to build trust with consumers. Make sure

you use your original email address when you send out the

emails. This will help it get past the spam filters.

Make sure you take the time to update your email listings.

Remove any requests to opt out quickly and efficiently to

respect the consumer’s privacy. You will be wasting your time to

email to incorrect addresses or those who don’t want your

materials. Never change the first part of a person’s email

address even if the mail is undeliverable. However it is a good

idea to look for misspellings in the email service provider name

such as Yahoo being Yaho or Hotmail being Hotmall.

Some businesses like to use an email marketing template. Don’t

get too comfortable with a successful marketing campaign though!

This is because customers become bored easily with the same

format. You need to keep their interest by mixing things up a

bit in future email marketing campaigns. Opt in email marketing

software collects email addresses from your website. This is a

great method that is simple for getting you a data base started.

As your data base grows you can choose to send your future email

marketing campaigns to everyone on the list or just a select

target group based on their purchasing history.

You will need to design your email marketing campaign very well.

It needs to be attractive to hold the attention of the consumer

long enough for them to decide it is worth reading. You don’t

want your efforts to be mistaken for common spam or junk mail

right? Make sure all the content is spelled correctly. Keep the

text short and to the point. Readers who open your email may

choose to delete it or save it to read later if it looks to

lengthy. You want them to open it, be captivated, and read it.

The first sentences need to identify your company and what you

are offering. Place the important information first. Then reader

is likely to keep reading. Give them a sense of urgency for

responding by clearing stating the day the promotional offers

expire.

Email marketing is an effective tool if you take the time to use

it properly. It is anticipated to be the most used method of

advertising on the internet by 2008. While this means you will

have lots of opportunity to market your business, it also means

there is going to be a great deal of competition trying to get

consumers to look at their business. You will have to be

creative and work hard to develop effective email marketing

campaigns that are attractive, informative, and encourage the

consumer to take action.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/

How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/

How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm